Straight off ComplexCon, CJ Wallace and Jae’Won Phillips tap in with Jae Tips to talk sneaker culture, his next chapter with Nike, the art of creating hype, and building a brand that speaks for itself. From his larger-than-life ComplexCon booth to reimagining iconic Nike silhouettes, Jae gives us a look into his creative process, the pressure of leveling up, and what it takes to keep the culture tapped in. They get into sneaker drops, the resale game, staying true to your taste, and why community will always be bigger than the hype. From the booth to the blueprint, it’s all about trusting your vision, knowing your worth, and making every move count.